Questions to Ask Your Realtor about Selling a
House
- Are you
a full-time professional real estate agent?
Knowing whether or not your agent practices full time can help you
determine potential scheduling conflicts and his or her commitment to your
transaction.
- Do you
have a personal assistant, team or staff to handle different parts of the
purchase? What are their names and how will each of them help me in my
transaction? How do I communicate with them?
It is not uncommon for agents who sell a lot of houses to hire people to
work with them. As their businesses grow, they must be able to deliver the
same or higher quality service to more people. You may want to know who on the team
will take part in your transaction, and what role each person will play.
You may even want to meet the other team members before you decide to work
with the team. If you have a question about fees on your closing
statement, who would handle that? Who will show up to your closing?
- Do you
have a Website that will list my home? Can I have your URL address? Who
responds to emails and how quickly? What's your email address?
Many buyers prefer to search online for homes because it's available 24
hours a day and can be done at home. So you want to make sure your home is
listed online, either on the agent's Website or on their company's site.
By searching your agent's Website you will get a clear picture of how much
information is available online.
- How
will you keep in contact with me during the selling process, and how
often?
Some agents may email, fax or call you daily to tell you that visitors
have toured your home, while others will keep in touch weekly. Asking this
question can help you to reconcile your needs with your agent's systems.
- Will
you give me names of past clients?
Interviewing an agent can be similar to interviewing someone to work in
your office. Contacting references can be a reliable way for you to
understand how he or she works, and whether or not this style is
compatible with your own.
- Do you
have a performance guarantee?
In the heavily regulated world of real estate, it can be difficult for an
agent to offer a performance guarantee. If your agent does not have a
guarantee, it does not mean they are not committed to high standards.
Typically, he or she will verbally outline what you can expect from their
performance. Keller Williams® Realty understands the importance of win-win
business relationships: the agent does not benefit if the client does not
also benefit.
- How
will you get paid? How are your fees structured?
In many areas, the seller pays all agent commissions. Sometimes, agents
will have other small fees, such as administrative or special service
fees, that are charged to clients, regardless of whether they are buying
or selling. Be aware of the big picture before you sign any agreements.
Ask for an estimate of costs from any agent you contemplate employing.
- How
would you develop pricing strategies for our home?
Although
location and condition affect the selling process, price is the primary
factor in determining if a home sells quickly, or at all. Access to
current property information is essential, and sometimes a pre-appraisal
will help. Ask your agent how they created the market analysis.
- What
will you do to sell my home? Who determines where and when my home is
marketed/ promoted? Who pays for your advertising?
Ask your real estate agent to present to you a clear plan of how marketing
and advertising dollars will be spent. If there are other forms of
marketing available but not specified in the plan ask who pays for those.
Request samples or case studies of the types of marketing strategies that
your agent proposes (such as Internet Websites, print magazines, open
houses, and local publications).